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Little Rock Air Force Base - Marketing |
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Marketing Info:
Building
656, Room 306
Marketing Director: 501-987-8945
Marketing Assistant: 501-987-8245
Visual Information Specialist: 501-987-5669
Fax: 501-987-7935
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Military Market
Commercial Sponsorship
What Can I Sponsor?
Benefits |
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Reaching the Military Market
The military market is a very desirable consumer target for the commercial world, and SERVICES’ activities are effective channels to that military market. SERVICES reaches the entire spectrum of the military community; active duty, retiree, civil service, federal employees, and reservists. Everyone at LRAFB is exposed to SERVICES. It is the life center of the base community. It manages various facilities and programs that contribute to the quality of life for members of our base community and their families. Those facilities include the base golf course, officers’ and enlisted clubs, bowling center, fitness & sports center, ticket and tours office, and many other recreational and support programs. Sponsorship is a great way to promote products or services, increase sales, and improve or change a company’s image. Effective commercial sponsorship matches a company’s products or services to a specific event or program that will be beneficial for both parties. Contact us today to arrange your sponsorship package.
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Commercial Sponsorship:
The civilian world calls it event marketing or special event sponsorship. Commercial Sponsorship is a “partnership” between an individual agency, company, corporation, or other entity and the 314th SERVICES Squadron, Little Rock AFB.
The sponsor provides products, funds, and / or in-kind services to offset expensed or enhance an event which otherwise may be cost-prohibitive. In return, the sponsors receive public recognition and / or limited advertising, and merchandising benefits.
Types of Sponsorship:
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Direct financial support
• In-kind products, including refreshments
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Transportation services or equipment
• Music instruments, video, audio recording and lighting equipment
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Uniforms, costumes, sports and leisure apparel, medals and Trophies
• Sponsors product premium giveaways to reward participation. Grand prizes such as new cars, recreational vehicles, or home electronics shopping sprees, etc.
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What Can I Sponsor?
AIR SHOW The annual Air Show is open to the public. Attendance averages 100,000 people. Services activities during these events involve providing food, beverages and entertainment for the public attending the event. Commercial sponsors may support Services activities during the Air Show . Sponsors may display banners and receive other types of recognition for the support of the event. If you are interested in being a food vender at the 2008 air show, call 501-987-3287.
FITNESS PROGRAM Participants take part in fitness programs and athletic events such as 5K run/walks and sports tournaments. Fitness centers have some of the highest usage rates of any facility on the base. May is Fitness Month.
YOUTH CENTER PROGRAM The Youth Center is associated with the Boys & Girls Clubs of America. Recreational programs include dances, parties, sports, arts and crafts, and other cultural activities. April is the Month of the Military Child.
CHILD DEVELOPMENT CENTER has highly qualified staff with age-appropriate developmental programs, including preschool programs and family home day care facilities. The Child Development Centers in the military are rated as some of the best in the nation.
GOLF TOURNAMENTS
Excellent 9 and 18-hole course with pro shop, driving range, and snack bar. Frequent tournaments are suitable for sponsorship.
BOWLING TOURNAMENTS The Bowling Center has 24 lanes, a pro shop, snack bar, and very popular recreational events with high usage rates to include Cosmic Bowling. The Bowling Center provides open and league bowling, instructions, shoe rentals, locker storage, and special events such as tournaments. The Bowling center has league play and frequent tournaments suitable for sponsorship.
LIBRARY provides reference, research, study materials, and services essential to the Air Force mission. In addition, it supports professional military and voluntary education programs, and the productive use of leisure time. Family activities include various age group reading and cultural awareness programs.
SKILLS DEVELOPMENT CENTER provides equipment and instruction in programs such as framing, woodworking, photography, general car repair and preventive maintenance. Special programs suitable for sponsorship include seasonal and holiday activities, annual photo and artistic contests, and family involvement programs.
COMMUNITY ACTIVITIES CENTERCommunity Activities Center offers leisure activities such as theater groups, dances, personal enrichment classes, talent shows, and cultural heritage programs. The Community Activities Center also arranges the Air Force Tops In Blue talent show and Dorm World. Programs which concentrate on social, educational, cultural and competitive events. These programs include, leisure education, dances, little theater, classical arts, musicals, talent contests, competitive table games, self-directed activities such as music listening, and family-oriented programs.
OUTDOOR RECREATION PROGRAMconsists of park and picnic areas, salt and fresh water marinas, fishing, hunting, skiing, horseback riding, canoeing, camping, cycling, and high adventure. Many other activities including field trips.
INFORMATION TICKETS AND TRAVEL offer discount ticket services for shows, concerts, sporting events, movies, amusement parks, skiing trips and other entertainment activities for travel, leave and vacation plans.
CLUBS FOR ENLISTED AND OFFICERS Offer various types of food and beverage services: Entertainment, catering, game rooms and other special programs. Club membership at AETC facilities is expanded to DoD federal employees as well. Sponsorship opportunities include membership appreciation programs, Football Frenzy, Extra Point, Holiday Designated Driver, and entertainment shows.
LODGING facilities on AETC Bases comprise one-third of the Air Force's temporary stay rooms. An excellent location for sponsors' messages to traveling or newly arriving personnel. Sponsors may be recognized for their support to Services programs in lodging facilities.
DINING facilities provide an excellent atmosphere for enlisted personnel to enjoy meals. Sponsors may be recognized for their support to Services programs in dining facilities.
SPECIAL EVENTSIndividual bases may host special events that are open to the public. Examples include fairs, concerts, festivals, athletic competitions and holiday celebrations such as 4th of July fireworks displays. Sponsorship support to these types of events may be arranged.
SPONSOR ORGANIZED EVENTS –
Unsolicited Sponsorships
Corporations may develop programs that enhance the morale and welfare of military personnel and their families. Corporations providing programs such as concerts, theatrical productions, tournaments, and tickets to community events may be eligible for recognition as commercial sponsors.
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Benefits
• Event title recognition: (name of event) sponsored in part by
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Direct mail and coupon benefits
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Promotion opportunity and sample products (except alcohol and tobacco)
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Sponsor logo on signage, posters, banners, website, etc.
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Exit survey and advertising handout benefits
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Military and trade publications media coverage
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Community access cable TV
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On-site signage, product displays, demonstrations and sampling opportunities
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© Copyright 2007 by 314th Services Marketing |
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